1. Synthesized the research
I studied eight different user reports, one user interview soundtrack, and one persona, and I also categorized them in different groups with marking down their questions.
Savr is a new startup that shows hundreds of recipes, and cooking tips for at-home chefs. They have an active community of users who rate and review recipes for others.
Recently, Savr has seen some negative reviews about recipes that involve many steps, or more advanced techniques.
As a UX/UI designer in this design sprint, I need to identify the problems and find best solutions for them within five days, and all these work are based on the user interviews and persona provided by Savr Recipes.
I studied eight different user reports, one user interview soundtrack, and one persona, and I also categorized them in different groups with marking down their questions.
I created a user map which clearly shows how many steps users need to take from the beginning of choosing a recipe to finishing cooking at the end, and this would help me to locate the problems.
It is helpful to clearly identify the problems and find related solutions through HMW questions.
I finalized the main user at the end because her pain points and goal could cover most of the users. I used this user as the standard to design a series of solutions.
I analyzed five different competitors' app, and they are “Tasty”, “Yummly”, “Mealime”, “Epicurious” and “Kitchen Stories”. I recorded how they solved related user problems, and I could use them as reference to design the appropriate solutions for Savr Recipes.
I picked a most important step in the preset user map, and I sketched eight different wireframes by using “Crazy 8s” technique.
I confirmed a most satisfied design out of eight wireframes, and then I designed the previous page and next page for it.
I created a storyboard based on the MVP and the problems that needed solutions, and I also confirmed the necessary features to be added and important pages. Meanwhile, I sketched some detailed user guidelines and UI designs, and the creation of a prototype would be based on this user flow.
I used Sketch to create eight different pages out of the user flow, and I also adjusted and deleted some added features in order to better focus on the problems that need to be solved.
I hired 3 interviewees to complete the usability test, and here's the result.
I used design sprint to solve Savr Recipes' problems which makes the progress be very efficient and effective, so I am able to identity the problems, create a prototype, and finish user testings within five days. I think design sprint should be applied to any design process in order to promote efficiency and effectiveness.
